Telarus is a leading global technology solutions brokerage that offers comprehensive services, solutions, and tools to support their partner community.

→ Orient content toward their partners.
After conducting interviews to understand the needs for their users, we geared calls to action in the navigation and strategically throughout the site toward their primary target audience—their partners. We made sure to provide easy access to tools, resources, and partner portal as well as build out a dynamic section to feature events.

→ Integrate and evolve new brand guidelines while preserving equity.
Telarus was refreshing their branding, and the challenge was to update their web presence to seamlessly integrate the updated look and feel. I collaborated with their agency to gather a full comprehension of the brand guidelines, and made recommendations and revisions based on user needs and best practices. I also built a complex design system to create a natural evolution into their digital platform.

→ Improve access to resources.
To help position Telarus as educational leaders in their industry, we created a robust knowledge hub that encompassed vlogs, case studies, and videos. We also elevated these to be featured in a slider under the hero homepage. The Blog, News, Resources, and Events pages now have clear, unencumbered hierarchy and scan-ability, utilizing color-coding and new user intuitive standards.