iVision

Known for blending innovative technology solutions with exceptional customer service, iVision has helped businesses thrive for years. Their brand and digital presence, however, didn’t fully capture the breadth of what they offer. Following a recent partnership with Microsoft, they needed a modernized identity, a clearer way to present their diverse services, and a website that showcased both their expertise and their people-first culture.

👉 Redesign brand to reflect a modern depiction of what iVision embodies.
iVision wanted an updated brand to better illustrate their 360 degree product life cycle, and because there was existing equity with their current brand, we didn’t want to deviate too far from it. We created a redesigned wordmark for a more streamlined look that was scalable, modern, and timeless.

👉 Simplify and unify their variety of services.
They also recently partnered with Microsoft and their solutions lacked a cohesive ecosystem. To solve this, I developed a hierarchy that highlights their primary advantages. Parent and child templates upheld continuity between solutions along with a detailed design system.

👉 Showcase their high-touch approach and people-centered culture.
We wanted to emphasize their high-touch approach as a differentiator as well as people and culture. To do this, we restructured the navigation to highlight their approach, and inspired users with calls to action to career pages.